Direct Link: This is the opposite of a landing page. While a landing page is the customized and optimized page for increasing the chance of your visitor buying a product, direct linking is where you take out that step. This is where you would link directly to the offer/URL through your search or web campaigns, and hope that the offer you are directly linking to is optimized enough to bring you enough sales. Direct linking is a lot faster, although most of the big time super affiliates use landing pages to optimize their sales.

Dynamic web pages: They are web documents that are generated automatically, usually using information from a database and utilising server or scripting technology, for example PHP, ASP, JSP.

Favicon (short for favorites icon): A small icon that is used by some browsers to identify a bookmarked Web site.

Flat files: A flat file is a file that contains records, and in which each record is specified in a single line. Fields from each record may simply have a fixed width with padding, or may be delimited by whitespace, tabs, commas (CSV) or other characters. Extra formatting may be needed to avoid delimiter collision. There are no structural relationships. The data are “flat” as in a sheet of paper, in contrast to more complex models such as a relational database.