Above the Fold: The section of a Web page that is visible without scrolling. Obviously, the area that is viewable above the fold is a relative term dependent on the size and resolution of the viewer’s computer monitor.

ActionScript: Macromedia Flash uses a type of scripting language to control its interactive events.

Ad Space: The space on a Web page available for advertisements.

Autoresponder: is an application triggered when a user sends email to a specific address or submits a web-form. It can provide an automated email response to inquiries from potential customers. Such an email may contain price lists, a touring schedule or demonstration dates.

Banner ads: Adverts, usually animated, that appear on web pages and come in various sizes. When clicked these take you to the advertised site.

Back-end: In web design, back-end is the term applied to the software and/or database technology that sits on a server and ‘drives’ the interactive activity that is displayed to web surfer using a web browser. The later being the front-end.

Bandwidth: is the maximum amount of data that can travel a communications path in a given time, usually measured in seconds (kbps). If you think of the communications path as a pipe, then bandwidth represents the width of the pipe that determines how much data can flow through it all at once.

Breadcrumbs: It’s a form of web site navigation that displays information to the user as to the depth that they have navigated to within a web site, or section of a web site. See example below: Home page > Section page > Subsection page > You are here page

Database: A database is a collection of extremely organized data which can be easily sorted, searched and classified. Popular commercial databases include Microsoft Access, Microsoft SQL Server, Oracle, PostgresSQL, MySQL, Filemaker Pro, and DBase. A database can be connected to a web page to allow users to view the information in a database over the web. This can include the actual text and graphics of a site, to allow for content that can be quickly and easily updated without needing to redesign the pages of the site.